One of the easiest ways to begin cultivating that image is with an attractive DJ logo. With people attempting to avoid booking fees by using automated DJs like Radiologik, DJ bot and similar software solutions that run in conjunction with the iTunes platform, it’s now more important than ever to have a specific and highly-defined personality for your DJ business.
To succeed in this task, it’s vital to cultivate a representation of your brand Opens a new window that focuses on your distinguishing characteristics – specifically, the traits that make you unique when compared to the dozens of other DJs competing for the same limited number of available gigs. Whether your goal is to play weddings, bar mitzvahs, popular nightspots or establish yourself with local radio stations, your biggest challenge as a DJ is to build name-recognition among club owners, event planners, booking agents and the general public. And from the Rolling Stones, U2 and Madonna to Miles Davis, Dave Brubeck and Harry Connick, Jr., the most successful entertainers have proven themselves to be the ones capable of crafting a memorable brand image. Amp your marketability with a personalized DJ logoĪs a DJ, you’re an entertainer.
